Petra connects growing companies with rigorously vetted talent in Addis Ababa — and channels most of that opportunity toward Ethiopian women stepping into the global job market for the first time. Professional, prepared, and ready to deliver from day one.
Every hire is pre-vetted for skill, communication, and reliability — then matched to how your business actually runs.
01
Frontline support and client success, representing your brand across every channel.
02
Cold calling, appointment setting, and lead generation trained to handle objections.
03
Outreach, content scheduling, and video editing that grows your reach and audience.
04
Inbox, calendar, and admin ownership so you can spend your time on higher-value work.
05
Brand identity, social creatives, and campaign visuals that stay sharp across every channel.
07
End-to-end web apps — database to interface — shipped and maintained as one.
08
Fast, responsive interfaces that match your brand and feel native in the browser.
09
Native and cross-platform apps for iOS and Android that your customers actually use.
Shalom Petros K.
Founder and COO
"Quality is the whole point. The professionals we place are highly experienced — people who already know how to run a desk, own a queue, and represent your brand with care. We don't send you a résumé and hope. We send you someone who can do the work at a standard you'd be proud to call in-house."
Most talent platforms treat Africa as a cost line. Petra treats it as an overlooked talent pool — and builds a rigorous process to prove it.
We're based in Addis Ababa, and 85% of our team is women. That's not a diversity stat we tack on — it's the reason Petra exists. Across Ethiopia, brilliant, hardworking women are locked out of international career paths that don't require them to leave home, leave their families, or start over abroad. Petra opens that door: real global roles, real global pay, without asking anyone to give up their life to get there.
That mission only works if the talent is exceptional. So every candidate goes through:
Role-specific testing, not just a resume review.
Screened so there's zero friction with your team.
So you're never taking a risk on a stranger.
People who show up, integrate fast, and stay.
The result: a team that's professional enough to sit in your Slack and your Zooms unnoticed — and a hiring model that's actively changing what's possible for women in Ethiopia's workforce.
Tell us the role, the skills, and the personality that fits your team.
We screen for skill, communication, and reliability before you see a single profile.
You meet two to three finalists hand-picked for your exact role.
Your new hire is set up on your tools and ready to work your hours.
A dedicated account manager checks in so your hire keeps growing with you.
A few of the teams who found their newest teammate through Petra.
"Our rep came in, followed everything we asked, and hit KPIs almost immediately. We'll keep hiring from Petra."
700+ appointments booked monthly"She's become a huge part of our success — the leadership she shows under pressure is something you rarely find."
Hours saved every single week"In 45 days he ran thousands of dials and booked over a hundred qualified investor calls. An absolute machine."
120 investor calls in 45 days
